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Who we are
Ads Mentor operates this website and the Cross-Channel Advertising Program. For anything in this policy you can reach us at contact@adsmentor.in or +91 96116 28535.
Under India’s Digital Personal Data Protection Act, 2023, Ads Mentor is the data fiduciary for the personal data described below. This policy covers adsmentor.in and the forms, popups and landing pages served on it.
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What we collect
Information you give us
When you submit any form on this site, whether that is the application form, a brochure or syllabus download, or a call-back request, we collect your name, WhatsApp number and email address, and where you choose to tell us, your current career stage. We also record which form you used and when.
Information collected automatically
Your IP address and the approximate city it maps to, browser and device type, the page or ad that referred you, the pages you viewed, how long you stayed, and where you clicked and scrolled.
Session recording and heatmaps
You should know this one. We use TruConversion to record anonymised browsing sessions and build heatmaps of where visitors click and scroll. Recordings capture pointer movement, clicks and scrolling on our pages. They are used to find layout problems, not to identify individuals, and they are not linked back to your name.
What we do not collect here
We do not take card or bank details on this website. Fee payments are handled directly by the payment provider on its own systems, under its own policy.
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Cookies and tracking
Cookies and similar identifiers are loaded through a Google Tag Manager container on this site. These are the ones you will see:
| Set by | What it does | Typical life |
|---|
| Google Analytics 4 | Tells returning visits apart and measures traffic and page performance | Up to 2 years |
| Google Ads | Attributes an enquiry back to the ad or search that produced it | Up to 90 days |
| Meta | Attributes an enquiry back to a Facebook or Instagram ad | Up to 90 days |
| TruConversion | Ties a session recording and heatmap together across pages | Session to 1 year |
| WordPress | Keeps our own team signed in to the site editor | Session |
Meta Conversions API
When you submit a form we also send a server-side copy of that conversion to Meta so an ad can be credited correctly. Your email and phone number are hashed before they leave our server, so Meta receives a scrambled value it can match but not read back.
Turning this off
Every major browser lets you block or delete cookies in its settings, and browser-level tracking protection or an ad blocker will stop most of the tags above from loading. Blocking them does not affect your ability to use the site or submit a form.
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Why we use it
- To reply to your enquiry, call you back, and send you the brochure or syllabus you asked for.
- To run admissions and, if you enrol, to deliver the program, track attendance, and provide placement support.
- To send you batch dates, schedule changes and program updates on WhatsApp or email.
- To measure which ads and pages actually produce enquiries, so we spend the budget sensibly.
- To fix the site, using aggregated behaviour rather than individual profiles.
- To meet accounting, tax and other legal obligations.
We rely on your consent for marketing messages and advertising cookies, and on the necessity of delivering the program you signed up for for everything operational. You can withdraw consent at any time using section 07.
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Who we share it with
We share only what each of these needs to do its job:
- Google for analytics and ad measurement.
- Meta for ad measurement.
- TruConversion for session recording and heatmaps.
- Our email and WhatsApp messaging providers to actually send you what you asked for.
- Our hosting and CRM providers, which store the form entries.
- Hiring partners, but only if you are an enrolled learner in placement support, and only the profile details you have approved for that purpose.
We do not sell your data. We do not pass your phone number to other training companies, lead aggregators or affiliates. If you started getting calls from other institutes after filling our form, they did not get your number from us.
Some of these providers process data on servers outside India. Where that happens we rely on the provider’s contractual data protection commitments.
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How long we keep it
- Enquiries that did not convert: 24 months from your last contact with us, then deleted.
- Enrolled learner records: for the duration of the program and afterwards for as long as tax and accounting law requires us to keep them.
- Session recordings: automatically expire within 12 months.
- Analytics data: retained for 14 months in aggregate form.
You can ask us to delete your data sooner. See section 07.
07
Your rights
Under the DPDP Act you can ask us to:
- Show you the personal data we hold about you and who we have shared it with.
- Correct anything that is wrong or out of date.
- Erase your data, where we are not required to keep it.
- Withdraw consent for marketing, which stops the calls and messages.
- Nominate someone to exercise these rights on your behalf if you are unable to.
Email contact@adsmentor.in from the address you used, or message the WhatsApp number you gave us, and tell us what you want done. We will act within 30 days. To stop messages immediately, reply STOP on WhatsApp.
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Grievances
If you are not satisfied with how we handled a request, write to our Grievance Officer at contact@adsmentor.in with Grievance in the subject line. We will acknowledge within 7 days and respond within 30. If it is still unresolved you may escalate to the Data Protection Board of India.
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Children
This program and website are meant for people aged 18 and over. We do not knowingly collect personal data from children. If you believe a child has submitted their details to us, contact us and we will delete the record.
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Security
The site runs over HTTPS, form entries are stored behind authenticated access, and only the team members who need to contact you can see them. No system is completely secure, so we cannot promise absolute protection, but if a breach affects your data we will notify you and the Data Protection Board as the law requires.
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Changes to this policy
We update this page when our tools or practices change. The date at the top always reflects the current version. Material changes affecting how we use your data will be announced on this page before they take effect.
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Contact us
Ads Mentor
Questions about this policy, or want your data removed?