Programmatic, DV360, CM360 & Ad Ops
Covers: Modules 1 to 21 · 21 modules · the longest track
What it is:
Enterprise DSP and ad serving, the skillset with the fewest trained people in the market.
- Programmatic ecosystem: advertiser, DSP, exchange, SSP, ad server, publisher
- DV360 access model, advertiser & campaign setup, insertion orders, pacing & frequency
- Line items across display, video, audio, YouTube, CTV and native · inventory: open auction, PMP, PG
- 14 targeting types · creative setup including DCO & DDC · bidding, brand safety, ads.txt, VAST
- Media plan creation and execution · floodlights · reporting & PCA · optimisation case study
- CM360: advertiser setup, creative hosting, click trackers, floodlight implementation




















